Yesterday I attended a real estate marketing seminar where I learned that I should be filming a “selfie” in front of a new listing to introduce it onto the market and generate an additional marketing tool. While I have the same insecure hang-ups about my film presence as many people, I figured I might as well give it a go. What could possibly go wrong? Right? Wrong.
Since I am introducing a brand new listing today, the timing seemed perfect to try out this new marketing technique, so I loaded my sign, flyers, keybox, etc. into the car and headed for Layton. This is a very cute new listing with great curb appeal, so I figured standing in front of it and getting some shots would be a no-brainer and I’d be done and ready to go in just a few minutes.
The photo tour photographer I hired had neglected to get some shots of the garage and workroom, so I promised my seller I would take a few pics while I was there. I unlocked the door and immediately heard that tone that Realtors and criminals fear: the ALARM warning sound! I thought the alarm would be de-activated before I arrived, so I froze with uncertainty– should I go in, should I leave, should I RUN? I am not a criminal, and apparently I can’t think very calmly with a siren SHRIEKING OVER HEAD, so I was relieved when I heard a human voice emanating from the house and I stepped in the door.
This is how our conversation went:
David: Hello. This is David from Vivint. Please state your name and passcode.
Me: (shouting into the air because I have no idea where the alarm monitor is) HI DAVID! MY NAME IS MERILEE ROWLEY AND I DON’T HAVE A PASSCODE! THE SELLERS WANT ME TO TAKE PICTURES OF THE GARAGE! THEY SAID I COULD COME IN!
David: What is your name and pass code, please?
Me: MERILEE ROWLEY! I DON’T KNOW WHERE I AM SUPPOSED TO TALK! OH! WAIT! (I run over to a box mounted on the wall and shout into it) MY NAME IS MERILEE ROWLEY!
David: What is your name and passcode, please?
Me: (I realize I have been shouting into the thermostat. I scan the room for another box and, seeing one, run up the stairs where I pant into that) MY NAME IS MERILEE ROWLEY! I DON’T HAVE A PASSCODE!
David: Stand by, Merilee.
This went on for a few minutes, and then finally David said that he had contacted the sellers and they had authorized me to be there. I proceeded to open the door to the garage, and then the garage door when, you guessed it: MORE SHRIEKING! interspersed with, “Interior door: open. Garage door: open.” I quickly took my photos, texted the seller and locked up, alarm still active in the house.
A tiny bit shaken up, I wanted to leave but first I wanted to film my listing video. Holding my phone at arms length I filmed this video. I only got one take when I noticed a patrol car parking one house down and an officer slowly approaching on foot. Totally busted. The officer was very nice, but between thrusting different forms of ID at him and apologizing profusely and smiling a LOT I never got the chance to try to film a better version. He didn’t seem in a hurry to leave, and his oppressive police presence wasn’t very conducive to more filming so I left, hoping that what I had recorded was usable.
It is terrible.
I am 40 years old. I have the body of a 40 year old, so why do I have to suffer with the voice of a lispy 7 year old? Since I didn’t get the chance to try again with my low and serious voice (where I sound like a 10 year old smoker) I can’t really use this as a marketing tool, so I’m posting it here where I reveal myself as the goofball I am. I think for future listing videos I need to hire a spokesmodel with a smoky voice who is passionate about real estate– any takers?